TORONTO, ONTARIO, Nov 3, 2009 (Marketwire via COMTEX News Network) --

GuestLogix, Inc. (TSX VENTURE:GXI), the leading provider of onboard retail solutions to the passenger travel industry, today announced that TUI Ski, a ski vacation packager within TUI Travel PLC, has selected its popular onboard point-of-sale (POS) and retail technology platform for use onboard TUI Travel buses transporting travellers from the airport to more than 120 ski destinations throughout Europe and North America. Deployment is expected to be completed in early December in time for the 2009 ski season.

"We are delighted to be working with travel specialist TUI Ski," says Tom Douramakos, President and CEO, GuestLogix. "This deployment illustrates the extension of our technology platform beyond onboard airlines to other important travel touch-points. The potential to help operators monetize all travel touch points with their customers is a very significant revenue opportunity for us. With GuestLogix, travelling to the final destination continues with increasing convenience, so that passengers can get more out of their trip."

TUI Travel PLC is a leading international leisure travel group that operates in approximately 180 countries worldwide, serving more than 30 million customers in more than 25 vertical markets. Under the multi-year agreement, TUI Ski will use the GuestLogix platform to sell ski packages, lift passes, ski instruction, equipment rental, apres ski activities, and child care services.

Matthew Prior, Managing Director at TUI Ski comments: "We are pleased to have selected GuestLogix as our new partner. The introduction of their onboard retail technology will provide us with additional opportunities to market destination-based products and services to our customers during the transfer from airports to their final destinations, providing a personalised service tailored to our customers' needs."

Approximately 1,000 ski resort representatives will be trained on the GuestLogix system to let TUI Ski customers conveniently use credit and debit cards to make their purchases once onboard the bus. The new service aims to reduce the amount of time consumed by resort line-ups because the basic ski purchases can be completed before arrival. The solution also provides TUI Ski with an end-to-end PCI-compliant transaction processing platform that will help increase credit/debit card sales at a lower cost per transaction.

The TUI Ski brand encompasses Thomson Ski & Snowboarding, Crystal Ski, First Choice Ski, Crystal Finest, and flexiski. During the 2008/09 ski season the vacation group served passengers on buses to resorts in Austria, Andorra, Bulgaria, France, Italy, Slovenia, Spain, Switzerland, USA and Canada. The ski season typically lasts 18 weeks.

Travellers spend significant 'captive time' during flight, and that typically continues as they transfer from airports to their final destinations. GuestLogix' merchandising platform is not only designed to help airlines implement better in-flight retail initiatives. It also enables other travel operators to better monetize additional travel touch-points by marketing destination-based products and services to their travelling customers once they have disembarked the plane. GuestLogix' onboard retail technology and merchandising platform allows operators to introduce new, destination-based products and services using any form of payment including credit and debit cards.

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